LinkedIn Share on Facebook Share on Twitter Share Email Pinterest Emotional shoppingBut how does this relate to spending? One study investigated this question by showing half of the participants pictures of attractive people of the opposite sex or having them reading a scenario about meeting an attractive person for a romantic walk on the beach. The other half read a neutral scenario unrelated to attraction. The results showed that men who had romance on their minds were more likely to report that they would spend money on conspicuous luxury goods, for example a new car, a new watch, a new cell phone or a nice holiday.Women, on the other hand, did not increase their desire for luxury goods when thinking about meeting a new partner. However, such thoughts did increase their desire to be altruistic and helpful (this was determined by a question to both women and men about how much volunteer work they were willing to do if they had free time).Another set of studies found that men were particularly interested in making luxury purchases after reading a scenario about a fleeting romance, rather than a potential long-term relationship. This was especially the case in men who were already more interested in short-term relationships than in long-term partnerships. Interestingly, women reported being more attracted to such conspicuously consuming men if they were looking for a short-term relationship, but not for the long term.But what about women? One study found that women who were thinking about female romantic rivals trying to poach their mate were more likely to purchase luxury goods. This effect was not found when they did not imagine attractive rivals being around. However, the study did not examine to what extent men’s consumption can be linked to being scared about losing a partner.Surprisingly, this study also found that women who possessed luxury goods were seen by other women as having a more devoted romantic partner.Another study looked at how women’s spending habits would change during an economic recession. From a list of items, women chose more objects associated with grooming when thinking about a recession, as compared to no recession. However, non-grooming items such as headphones were more likely to be chosen when not thinking about a recession. Women also reported being more eager to attract a mate with resources (such as money) when thinking about a recession.But how do we spend when we’re less optimistic about our romantic chances? A study by me and my colleagues has shown that men are willing to pay more for a conspicuous luxury car after thinking about a romantic rejection. This could be due to their desire to attract a new partner, after having had their self-esteem harmed. However, women show the opposite pattern: they are willing to pay more for a luxury car after thinking about a romantic success, likely because they view the car as a sign of relationship commitment with their partner.By Eric Levy, University Lecturer in Marketing (Assistant Professor), University of CambridgeThis article was originally published on The Conversation. Read the original article. Money might not buy you love, but according to some studies in psychology and consumer behaviour, how you spend it could reveal a thing or two about your romantic intentions. These studies demonstrate that just thinking about meeting a new partner can actually impact our shopping decisions in surprising ways – affecting men and women differently.These studies are largely based on “costly signalling theory” – a model borrowed from evolutionary biology which suggests that conspicuous displays that are difficult to acquire, such as the elaborate and colourful nests of bowerbirds, serve a vital function in signalling one’s desirable traits.In humans, the signals displayed by men and women tend to differ, due to the different traits that are thought to be attractive to the opposite sex based on evolutionary pressures. According to costly signalling theory, men should seek to display their wealth and resources to women, while women should advertise their helpfulness and kindness to men.
Soccer Liverpool held off a stunning fightback by Red Bull Salzburg to get their Champions League defence up and running with victory in an incredible game at Anfield. The visitors trailed 3-0 in the first half but battled back to 3-3 before Mohamed Salah grabbed the winner midway through the second half. Liverpool lost their Group E opener to Napoli last month but got off to the ideal start in this game when former Salzburg player Sadio Mane struck inside 10 minutes, sweeping home at the near post. Andrew Robertson turned in a cross from Trent Alexander-Arnold before Salah poked a third under keeper Cican Stanokovic. It seemed as though the game was over as a contest 10 minutes before half-time. But Salzburg, like Liverpool, have scored goals for fun this season – 40 in nine league games – and began their fightback when Hwang Hee-chan got the better of Virgil van Dijk before scoring with a powerful strike. The visitors reduced the deficit further when Takumi Minamino volleyed in and the away fans erupted when substitute Erling Braut Haaland tapped in an equaliser – his 18th goal of the season. Salah finally got Liverpool over the line when he latched on to Roberto Firmino’s header and scored with a fierce strike. Liverpool have not lost at Anfield in Europe since 2014, winning 16 and drawing seven of their games before Salzburg’s visit. It looked like win number 17 was going to be a formality with the Reds at their clinical best in a devastating first-half display, scoring from three of their four shots on target. While scoring is undoubtedly Liverpool’s strength, this game once again raised concerns about their defence. They have kept only three clean sheets this season – against Burnley and Sheffield United in the Premier League and against MK Dons in the Carabao Cup – and against an attack as prolific as Salzburg’s they struggled to cope. Van Dijk has undoubtedly been a rock for Liverpool but this game perhaps underlined the importance of Joel Matip to their defence as well – the Cameroon international missed the match through injury. – – BBC